4 Automated Systems to Scale Your Business

4 Automated Systems to Scale Your Business

There comes a time in every entrepreneurial venture where you realize you simply

cannot do it all yourself.

Sure, when you’re just getting started you really are the “chief, cook and bottle

washer.” But as your business grows, it becomes painfully obvious that trying to do

everything is only going to lead to:

• Frustration (when critical tasks don’t get done and deadlines are missed)
• Burn out (when you’re working yet another 12-hour day)
• Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)

There are many ways to combat this business-growth hurdle, but one of the best is

automation. Imagine a completely hands-off system that works for you even when

you’re chillin’ on the couch, hiking a nature trail, or lounging by the pool.

But here’s an even better reason to automate: it lets you scale your business. Think

about it, the less manual work you have to do, the more time you have to do the

money-making tasks such as networking, finance, and client support.

So what can you automate? Almost everything, but start with:

Paid Traffic

Chasing organic traffic is an exercise in frustration. You’ll spend all your time

creating content for your blog, other people’s blogs, YouTube, social media, and

other web properties. All that content creation leaves you little time to actually

work with the clients you’re trying to attract.

Instead, invest in some quality paid traffic, and get off the endless content creation

train. You’ll be glad you did.

Email Funnels

What happens when a new subscriber joins your mailing list or someone buys a

product? Do they just sit in waiting on your list until you have time to send an email?

While broadcast emails have their place—especially in time-sensitive promotions—

be sure to also set up an autoresponder series to:

• Welcome new subscribers and help them find their way around your site 

(and your offers)

• Nurture buyers so they know they’re in the right place
• Encourage them to book a call or schedule an appointment with your virtual master calendar (youcanbook.me or Calendly are great)
• Make additional offers based on what someone has already purchased or  shown an interest in
• And the best thing? Once your autoresponder emails are set up, it will continue to work even when you’re not. 

Social Media Management

Yes, it’s important to be personable and engaging on social media. But that doesn’t

mean you have to log in to Facebook just to post a link to your latest post, blog or

video. Automate your social media posts and save yourself hours of time each and

every month. Not only that, but you won’t have to worry about missing an update,

either!

This will also help stay on track with your social media strategy. Often when you

post daily, you miss the nuances that planning gives your audience. Strategically

plan your social media and you’ll save hours each week.

Calendar Management

If you have clients, partners, a team, or are often asked for interviews, then an

automated calendar is a must. Rather than endless back-and-forth emails trying to

find a mutually available time slot, simply send your calendar link and let your

client, prospect, project manager, partner or anyone else choose a time that works

for them. Your appointment will automatically appear on your calendar, and you’ll

even get reminders (if your calendar supports that).

Growth Strategy – Organic & Paid Traffic

Chasing organic traffic is an exercise in frustration – especially when you’re waiting

months for SEO to kick in. You’ll spend so much of your time creating content for

your blog, YouTube, social media, and other digital properties. All that content

creation leaves you little time to actually work with your clients and the prospects

you’re trying to attract. Most entrepreneurs often stop doing it altogether... which is

also not good for your business. 

Balance is key and so is getting a few easy wins! Invest in a social growth strategy or some quality paid traffic. You’ll be glad you did.

There are dozens of options for automating every aspect of your small business. As

you grow, you’ll find new and better tools and small business marketing pros like

Beholder to make everything run more smoothly. For now, though, implementing

these ideas alone will save you hours of time every month.