Your Gateway to Elevated Marketing Leadership

Fractional CMO (Chief Marketing Officer), Emilia Andrews brings a wealth of experience and strategic prowess to your organization, helping you navigate the dynamic landscape of modern marketing.

With a proven track record of driving growth, innovation, and profitability, Emilia is your partner in achieving marketing excellence without the commitment of a full-time hire.

Emilia Andrews, your Fractional CMO will...

• Collaborate with executive team to identify business goals
• Shape and execute your company's marketing vision 
• Develop and implement a scalable marketing strategy spanning the entire customer lifecycle
• Identify target customers with ideal segmentation
• Oversee brand management and digital advancement
• Efficiently manage marketing technology stack
• Drive customer acquisition and engagement
• Harness data-driven insights and monitor KPIs
• Craft creative campaigns and initiatives
• Align marketing with sales goals
• Train and lead a high-performing marketing team
• Ensure your brand remains at the forefront of industry growth. 

Let's unlock your brand's potential, together.

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My mission is to serve as your company's brand advocate and drive business growth. As a Fractional CMO, I work closely with your staff to align goals, increase sales and revenue, and boost brand recognition. Let's talk about your company today."

What is a Fractional CMO?

As an essential member of the executive team, a Fractional CMO works closely with departments to ensure alignment of objectives, maximizing efficiency, and driving brand recognition and revenue.

A Fractional CMO (Chief Marketing Officer) is a highly experienced and strategically oriented marketing executive who provides part-time or temporary leadership to an organization, typically on a contract basis. This arrangement allows businesses to benefit from the expertise and insights of a seasoned C-suite professional, without the need to hire a full-time, in-house executive.

Fractional CMOs are often engaged to address specific marketing challenges, capitalize on opportunities, and lead marketing initiatives that require specialized knowledge and leadership. Emilia Andrews brings a wealth of experience in areas such as marketing strategy, digital marketing, brand development, lead generation, advertising, and market research.

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Key Differences between a Fractional CMO and a Chief Marketing Officer

The main differences between a fractional CMO and a full-time chief marketing officer are the hours worked and the salaries received.

A fractional CMO works part-time, for 12-20 hours per week, while a chief marketing officer works full-time hours and is compensated accordingly. As in the title itself, fractional CMOs’ are paid just a fraction of the cost of chief marketing officers’ wages. 

According to Glassdoor reports, the average chief marketing officer salary is about $177,000 a year. Salary.com shows the median salary is even higher, at $253,000.

As fractional CMO, Emilia Andrews charges $150 per hour. So, if hired for 32 hours per month, the compensation will be about $4,800 per month or $57,600 per year, a fraction of a full-time employee.

Engagements are usually for a minimum of six months. That's because most of the heavy-lifting is done in the first few months. Typical contracts are for 1-year engagements with month-to-month activity thereafter.

Marketing strategies and initiatives need time to correct and take shape. Six months to produce results is a good minimum to expect.

Top 3 Signs You Need to Consider Hiring a Fractional CMO

1. Lack of Strategic Direction: If your business lacks a clear and effective marketing strategy or is struggling to adapt to changing market conditions, it may be time for a Fractional CMO. These professionals excel at developing and implementing strategic marketing plans tailored to your specific goals and challenges.
2. Stagnant Growth or Declining ROI: If you've noticed stagnant growth in your sales and marketing efforts or diminishing returns on your marketing investments, a Fractional CMO can provide fresh perspectives and expertise to revitalize your marketing campaigns, improve ROI, and drive revenue growth.
3. Resource Constraints: Many businesses often face resource limitations, making it challenging to hire a full-time CMO. If you find yourself lacking the budget or internal capacity to support a full-time executive, a Fractional CMO offers a cost-effective solution. Get high-level strategic leadership and marketing services without the overhead of a full-time hire.

Incorporating a Fractional CMO into your team can help you navigate complex marketing challenges, develop winning strategies, and ensure your marketing efforts are aligned with your business goals. By recognizing these signs, you can take the proactive step of enlisting expert help to steer your marketing efforts towards greater success.

Proven marketing leadership with a track record of transforming marketing departments into revenue-generating powerhouses.

WINNING STRATEGIES.

Align marketing with sales, and manage all aspects of marketing, to gain  increases in brand, market share, and profitability.

ROI-DRIVEN APPROACH.

Continuously monitor and optimize marketing campaigns, using data-driven insights to ensure a strong return on investment.

Growth Marketing Leadership

Emilia Andrews works closely with all departments to ensure alignment of your sales and marketing, maximize campaign efficiency, and drive business growth.

Top 10 Benefits of a Fractional CMO & Growth Marketer:

1. Strategic Leadership: Develop and implement a robust plan to elevate brand awareness, market share, and revenue growth.
2. ROI-Driven Approach: Continuously monitor and optimize campaigns to ensure a strong return on investment
3. Team Management: Culture-keeper that leads and mentors the team, ensuring they meet or exceed goals and objectives
4. Budget Management: Efficiently allocate and manage the marketing budget, keeping ROI at the forefront of decision-making
5. Analytics and Reporting: Use data-driven insights to review and interpret KPIs, adjusting strategies for maximum effectiveness
6. Brand Development: Cultivate the brand's voice and identity, guaranteeing consistency, while engaging the target audience.
7. Digital Marketing: Supervise and perform traditional and digital marketing services, from web, SEO & SEM to social, email, etc.
8. Cross-Collaboration: Work with sales, product, and customer service teams to synchronize strategies with business goals
9. Trend Analysis: Up-to-Date with event & market trends, adapting strategies as necessary to ensure competitive advantage
10. Scale Business Growth: Achieve steady growth in sales and brand recognition, with an eye on maximizing ROI
    

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